For example- If you’re in the construction business, and your home page ranks on page one in Google for your search term, it’s possible that one or more articles rank on that page as well - either as articles on your website or as pages on an article submission site. Pretty sweet, right? You’ve got multiple pages for your business ranking right where you want them, but it doesn’t stop there. Here are some other benefits you’ll see:

1. If your articles rank in four places on page one, your competition is losing out on four page-one positions.

2. Multiple positions on page one, whether it’s with articles or press releases, turn you into an instant subject-matter expert.

3. Multiple rankings with articles that contain relevant and useful information will help your prospects.

4. Your competition will see your use of article marketing and have to play ‘catch up.’

Sure the obvious benefits of article marketing make it a no-brainer for your search engine marketing efforts, and with these four not-so-obvious benefits, you have even more reason to keep doing article marketing, or start right away.

It can be hard to decide what to write about, especially if you are trying to write a lot of content and get it out into the world.

Every industry is different and it is definitely harder to come up with topics in some industries - but if you get creative you can always find something.

Here are some suggestions I’ve given to clients recently:

Lingerie industry:

- How to care for lingerie so it lasts longer
- How to feel sexy even if you don’t have the perfect figure
- How to use lingerie to add romance to a marriage
- How to pick lingerie
- Best occasions to make sure you have new lingerie (honeymoon, his birthday, romantic get away, second honeymoon etc)
- Wear lingerie for yourself - it’s not always about looking sexy for a man, you can wear pretty lingerie under your clothes to feel good about yourself

Pest control industry:

- The cost of ignoring insect problems (especially termites)
- What to look for in a pest control company (or how to pick the best pest control company)
- What should you expect to pay a pest control company
- Common household pests and what they do - just annoying or do they actually damage your house?
- Insects and knitwear or clothing - how to protect your items

Tool industry: - How to pick the best tools for the job
- What tools you should always have on hand
- How to use a …(jackhammer, saw etc)
- Tool brands - their reputation, your insights and reviews
- Weekend projects you can do with a hammer (saw, table saw etc)

Those are just some ideas to show you that even if you don’t think your industry is all that interesting to write about, with a little creativity you can come up with topics.

Here are some general tips that apply to any industry.

Lists are popular, so you can always write articles that list important facts. For example:

- The top 5 things you must know before you buy a…
- The top 3 things your xxx (doctor, lawyer, florist etc) doesn’t want you know
- The top 5 most popular … (books, CDs, blade saws, shoes, bras etc)

“How to” articles are also wildly popular. Here are some samples:

- How to pick the right (plastic surgeon) for you (replace plastic surgeon with whatever is relevant to you: doctor, lawyer, psychic etc)
- How to pick the best xxx for your xxx (lifestyle, weight, height etc)
- How to spot a good deal
- How to avoid the biggest mistake most xxx buyers make
- How to spot a fraud/fake/dud etc

A couple last tips before I wrap up:

- You can always set a Google alert to see what people are Blogging about and see what the buzz is in your industry.
- You can also look at your FAQs (or create them if you don’t have any) and expand your answers into an article whenever it makes sense.
- Ask your site visitors and customers what their biggest questions are and then create articles responding to their questions.
- Write an article that teaches people how to use what you sell. Teaching people to consume your products is important.
- Share your experience or opinions.
- Take a newsworthy item and write your take on the situation.

I don’t believe there is any industry out there that you can’t come up with great article topics for. So, put on your creative hat and start brainstorming - and then get writing!