September 14, 2008

Four Benefits of Article Marketing that You Might not Know


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by SEO Content Copywriter Jason Pedley
There are no two ways about it - writing articles and submitting them to article submission sites helps your website rank higher in Google. Not only will writing and submitting articles help your site get on that holy grail known as page one, but they can also rank as individual pages on article directory sites.

For example- If you’re in the construction business, and your home page ranks on page one in Google for your search term, it’s possible that one or more articles rank on that page as well - either as articles on your website or as pages on an article submission site. Pretty sweet, right? You’ve got multiple pages for your business ranking right where you want them, but it doesn’t stop there. Here are some other benefits you’ll see:

1. If your articles rank in four places on page one, your competition is losing out on four page-one positions.

2. Multiple positions on page one, whether it’s with articles or press releases, turn you into an instant subject-matter expert.

3. Multiple rankings with articles that contain relevant and useful information will help your prospects.

4. Your competition will see your use of article marketing and have to play ‘catch up.’

Sure the obvious benefits of article marketing make it a no-brainer for your search engine marketing efforts, and with these four not-so-obvious benefits, you have even more reason to keep doing article marketing, or start right away.

About the Author

Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Need articles that improve your online presence and set you apart as a thought leader in your industry? Contact Jason Pedley today - mail@jasonpedley.com or (860) 886-3455.

Thanks Jason


SEO Doctor Search Engine Positioning Tool

September 13, 2008

Learn About Search Engine Optimization

by Munish garg


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Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic. Ask Jeaves has crawled more pages to date than any search engine, yet has not indexed a single page. Even the inexperienced webmaster knew when there was some “search engine update” happening by scrutiny their ranking reports and log file statistics, visiting the forums, or even reading today’s newspapers. your site which should help your search engine ranking. Have you paid for Google, Yahoo or other search engine traffic. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Search engine optimization companies that are using these kind of methods are not the kind of company you want to be doing business with. ConclusionHope you enjoyed learning about Search Engine Optimization, and how you can get your website to get High search engine rankings. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. Not only do you get your ads displayed on websites, but also on the right hand side of searches through the Google search engine. Links, search engine, index, table of contents, etc. It is better to use a web host that offers additional web services such as web design, website sponsorship, search engine acquiescence and website management. But, Google felt that a website filter such as the sandbox was necessary to keep search engine spammers at bay. The world’s most popular search engine, Google, currently has a database of 8,058,044,651 web pages. How long do you look at each result when you use a search engine. Search engine submission - This should be your first step when you create a website. Most items people type in a search engine is already used. I will limit this article to the easier methods for using Flash in a search engine friendly manner. Seo tools Look at them as prospective tools for demonstrating the essence of your intangible product or service. I will address the necessary tools and hardware shortly, but have you given thought to the less obvious -but equally important- things. Good marketing tools are:* direct mail postcards* direct mail letters* advertisements in magazines* advertisements in newspapers* neighborhood postcard packs* door hangers* flyers* brochures* promotional products* tradeshows* billboards* bus stops* school buses* regional transportation systems* sponsorship of school athletics* and much moreAn ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year. There is no use of any tools in retractable banner stands set up. Choosing the Pearls Before you can create handcrafted pearl earrings, you’ll need to complete the required materials and tools for the jobs first. This type of group will expect that you have defined your best customer and have given them the tools they need to seek out business in that area. Don’t eat with the herd—Assertive tools for success. In summary the four essential tools in effective communication are:1. In other words, if we think that our time is valuable, we will not mind investing an extra $50-$400 per project per year, especially if there is a lot of value added services and software tools included in the price.

About the Author

www.the20seotools.com

September 12, 2008

Optimizing Dynamic Websites


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by Rakhi Chowdhary
With technological advancement, web 2.0 web applications are being developed every day and static websites are no longer just simply static, they are either migrated to dynamic websites using PHP, ASP, JSP and other programming languages to provide customized contents to users and also rich interaction or static websites are made more interactive by adding elements like flash banners to impart very interactive look to your website. These dynamic websites have provided user interaction by providing interface for users, eBay online auction store, Amazon book store; Yahoo stores are live examples which let users do real time shopping by creating accounts online, place orders, check their account status and swipe cards for payment - everything is secure online. Ecommerce storefront development, portal development, b2b osCommerce development have mobilized are life and making everything possible over internet.Now coming to these dynamic websites visibility, these web sites should be search engine friendly but it is really difficult to make these dynamic websites search engine friendly.

What led to need of creating dynamic websites??? With growing need to sell products and services online for global reach and visibility in very short span of time websites are developed and internet proved the best tool for promotion of your business. Selling services through static websites is not a hard nut to crack but coming to selling thousands of products online developers started finding difficulty. Dynamic websites are web sites whose web pages are generated on fly and provide interactive experience to users. Web pages have interactive navigation and generated on demand in comparison to static websites where web pages navigation are just hyperlink based. Static websites are easily indexable by major search engines but dynamic websites are not easily indexed by search engines. With the point to sell products online, ecommerce storefront are developed providing user interactive interface, this virtual online store provides real time shopping interface to its customers. It is not easy to develop a static website to promote thousands of products and manage those pages, as this requires creating unique pages for every product. These dynamic websites to create interactivity use either server side scripting or client side scripting languages. Dynamic web pages are created on fly, many web pages really do not exist on the server, on demand they are created when a user generates a query and if the site is database driven, query string is manipulated and then this string pulls the web page from the database and they do not physically exist and thus are not indexed by search engine. It is not really easy to index these websites, but there are few important ways to optimize these websites for search engines.

URL Rewriting: Dynamic web pages URLs are query strings with delimiters like question mark; also these URLs are very long and have encoded variables generated by scripting languages. These links are generated and modified by scripting language by adding a session id to the generated URLs to keep away users from blocking the cookies, these session ids are unique for every visit of Google. Still many search engines do not index these dynamic web pages, the search engine spider get lost in loops. You need to manually rewrite these URLs by removing special characters, symbols and variables like - ?!= these. Some open source content management systems have modules for URL rewriting. Example: Joomla generates search engine friendly URLs and provides page caching mechanism. CGI/Perl script is another way for getting your site indexed by search engines. Query part of dynamically generated URLs is assigned variable that returns a search engine friendly URLs that are easily indexed by search engine crawlers.

Creating a static site map for your dynamic website: Make sure that your websites’ dynamically generated all web pages are linked to the static sitemap page and submit this static web page to search engines and directories.

Other is URL re-write module will help your dynamic website to be indexed by search engines but again it depends on the server your website is hosted. For Apache server mod-rewrite scripting module helps to modify your URL in search engine friendly format. For IIS windows based server ISAP rewrite program is used. Turning off link appendage, PHP.ini file, will instruct server to turn off user session id and only switch on cookies session id (session.use_trans_sid and turn on session.use_only_cookies). This can also be achieved by writing .HTACCESS file and adding “php_flag session.use_trans_sid Off” and php_flag session.use_only_cookies On.

Most important what I want to discuss with you about ecommerce websites are server authentication. .htpasswd and .htaccess are two files that will let you password protect your web pages on server and keep your information safe and secure.

.htpasswd file should be placed anywhere other that directory of the website and its path is defined as /etc/apache2/.htpasswd as it is used to keep user login and password of website’s users.

.htaccess file contains access information of the website users and their rights and are placed in the root of website directory.

Now let me come to some of the most important issues - the speed of loading and low overhead for a dynamic web page. Load balancing, bandwidth management, security, encryption are some of the other important issues which we need to consider before creating a dynamic website.

On demand constructed web pages take more response time and also server has to take extra at the time of on-demand page generation. Performance and scalability are most important issues that have risen with these dynamic websites. It is also calculated that server-side latency accounts for 40 percent of the total page delivery time experienced by end users.

To speed up dynamic web pages construction at server side we need to consider dynamic page pre-generation, fragment caching and code caching.

About the Author

Rakhi Chowdhary, is a SEO strategist, at an open source web development company India that offers application migration solutionsstatic website migration services, application migration solutions.

 

September 1, 2008

What is the Search Engine spamming - SEO Spam

by ISHA RANA


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SEO Spam Search Engine Spamming also known as Spamdexing (spamming and indexing) is the practice of deliberately manipulating web pages to obtain high search engine rankings. Spamdexing is used to mislead search engines indexing program and to gain ranking position which they do not deserve.The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.

10 Search Engine Spam tactics known -

Hidden Keywords

Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).

Keyword Stuffing

Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.

Use of Unrelated Keywords

Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.

Hidden Links Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.

Redirects

Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.

Doorway Pages

Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have “click here to enter” in the middle of it.

Unreadable Tiny Text

Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can’t see them, but spiders can and will ban such sites eventually.

Link Farms

Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.

These type of pages/sites are penalised by most search engines.

Cloaking

Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines. Usually, the cloaking software creates hundreds of web pages that are optimized for a special search term so that search engine spiders get the impression that the website contains a lot of relevant information about a special topic.

Mirror Sites

Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.

Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.

About the Author

For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.infozabout.com


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